When Lorna went to buy a pair of walking shorts this spring, she first noticed the store had three racks of shorts. Then she noticed all the shorts on one rack were $35.95, all the shorts on the second rack were priced at $39.95, and all the shorts on the third rack were priced at $44.95. What type of merchandise presentation did Lorna see?
A) Price lining
B) Vertical
C) Style/item
D) Idea-oriented
E) Quality/price

Question

Quizplus · Accepted Answer

Price lining is a merchandising strategy where products are grouped and priced at different levels, making it easier for customers to choose based on their budget. Lorna observed shorts grouped by price, which is indicative of price lining.

When Lorna Went to Buy a Pair of Walking Shorts