How does a retailer select which merchandise presentation technique it will use?
A) Look at the profit potential of each product
B) Look at the product's packaging to see if it requires any special displays
C) Consider what is consistent with the store's image
D) Consider the nature of the product
E) A retailer does all of these

Question

Quizplus · Accepted Answer

A retailer considers all these factors: profit potential, packaging requirements, store image consistency, and the nature of the product when selecting a merchandise presentation technique.

How Does a Retailer Select Which Merchandise Presentation Technique It