How might managers create a 'confusion' of SBUs?
A) By subdividing the market into segments.
B) By creating a management structure with an excessive number of middle managers.
C) By subdividing the market into many segments based on different criteria.
D) By giving equal weight to the needs of every supplier.

Question

Quizplus · Accepted Answer

Subdividing the market into many segments based on different criteria can lead to a 'confusion' of Strategic Business Units (SBUs) as it may result in overlapping responsibilities and unclear strategic focus.

How Might Managers Create a 'Confusion' of SBUs