Question 1

The field of semiotics attempts to identify a product's role in the verbal and visual communication of meaning.

Accepted Answer

Semiotics is the study of signs and symbols and their use or interpretation, which includes understanding how products communicate meaning through verbal and visual elements.

Question 2

Some firms think it is okay to give consumers false information in order to get them to buy.

Accepted Answer

Some firms may engage in deceptive advertising or misleading practices to boost sales, although this is generally considered unethical and can be illegal.

Question 3

Differentiating products by gender does not begin until the teenage years.

Accepted Answer

Products are often differentiated by gender from infancy, with pink and blue being traditional gender markers for girls and boys respectively. For example, baby clothes, toys, and even baby gear such as strollers and car seats are often marketed with specific colors, patterns, and designs based on gender.

Question 4

The expanded view of consumer behaviour recognizes that the consumption process includes issues that influence consumers before, during, and after a purchase is made.

Accepted Answer

The expanded view of consumer behaviour considers factors that affect consumer behavior before, during, and after a purchase. These factors include marketing strategies, personal attitudes, situational factors, and post-purchase evaluation.

Question 5

"Role theory" means that much of consumer behaviour resembles actions in a play, and that consumers act out many different roles according to the particular "play" they are in at the time.

Accepted Answer

Role theory suggests that consumer behavior is similar to acting in a play, where individuals adopt different roles based on the context or situation they are in, influencing their purchasing decisions and actions.

Question 6

Jennifer is cultural anthropologist, and therefore, her research projects would be focussed on addressing micro consumer behaviour issues.

Accepted Answer

Cultural anthropologists study human cultures, their development, and differences, which may include consumer behavior but is not limited to micro consumer behavior issues.

Question 7

The definition of a "consumer" would include an executive of a large corporation who is deciding whether to buy a multimillion dollar computer system, as well as groups or organizations.

Accepted Answer

The definition of a "consumer" includes anyone who purchases goods or services, regardless of their purpose or the amount of money spent.

Question 8

The majority of people that shoplift need the items they steal.

Accepted Answer

While some individuals may shoplift out of necessity, many do so for reasons unrelated to need, such as thrill-seeking, peer pressure, or psychological issues.

Question 9

Gambling is an example of a "consumption addiction" because the person never experiences any regret or guilt afterwards.

Accepted Answer

This statement is false. Many people who struggle with gambling addiction feel regret and guilt after they engage in gambling behaviors. These negative emotions can contribute to the cycle of addiction, as individuals may turn to gambling to cope with their guilt or shame.

Question 10

As a grocery store manager, you want to be able to easily track what items need to be restocked and which ones are past their expiry date. Using RFID tags could help you with this.

Accepted Answer

RFID tags can easily track inventory levels and expiration dates, making it simpler to restock items in time and ensure that no expired items are on the store shelves.

Question 11

Consumer purchases are the best measure for determining whether or not a marketing strategy was a success.

Accepted Answer

Consumer purchases are an important measure, but not the only one; other factors like brand awareness, customer satisfaction, and market share also play crucial roles in evaluating a marketing strategy's success.

Question 12

Consumer behaviour theorists have found that consumers only buy products and services for what the products /services do.

Accepted Answer

Consumer behaviour theorists have found that consumers buy products and services not only for what they do, but also for what they represent symbolically, emotionally, and socially. These factors can greatly influence consumer purchasing decisions.

Question 13

The theory of self- verification suggests that people portray their self- concept in a self- congruent manner in order to bolster a person's confidence in predicting and controlling the world.

Accepted Answer

The theory of self-verification posits that individuals seek to confirm their self-concept by behaving in ways that align with their self-views, which helps them maintain a sense of predictability and control over their environment.

Question 14

The key issue about market segmentation is that consumers within a segment have to be psychographically the same.

Accepted Answer

While psychographics can be used as one method of segmentation, it is not the only factor. Demographic, geographic, and behavioral factors may also be used. Additionally, it is not necessary for all consumers within a segment to be psychographically identical; rather, the goal is to identify groups with similar needs, preferences, and behaviors.

Question 15

Pastiche is a term that means "mixture of words"

Accepted Answer

Pastiche refers to a work of art, literature, or music that imitates the style of other works, often as a tribute, rather than specifically meaning a "mixture of words".

Question 16

An activist group would be engaging in culture jamming if they promoted their cause at all opportunities.

Accepted Answer

Culture jamming specifically involves subverting or disrupting mainstream cultural institutions or media to challenge or critique them, not merely promoting a cause at all opportunities.

Question 17

The only cola Tom will drink is Coca Cola. He is part of a market segment of loyal users.

Accepted Answer

Tom's preference for only drinking Coca Cola indicates brand loyalty, placing him in a market segment of loyal users.

Question 18

Canada has the highest per capita rate of immigration in the world.

Accepted Answer

Canada is known for having one of the highest per capita rates of immigration, as it actively seeks immigrants to support its economic growth and demographic needs.

Question 19

Keith went into a store to return a shirt. The owner of the store replied that she needed Keith's address and phone number to refund his money. After providing his information Keith asked what the information was needed for, but the owner of the store would not tell him. The owner's actions are in direct violation of The Competition Act.

Accepted Answer

The Competition Act primarily deals with anti-competitive practices and misleading advertising, not consumer privacy or information disclosure during returns.

Question 20

James is choosing between buying a new Honda or a new Toyota, but cannot decide which one better suits his identity. For James, this issue is a prepurchase issue.

Accepted Answer

The answer of James is choosing between buying a new...

Quiz 1: Buying, Having, and Being: an Introduction to Consumer Behavior