What is the primary difference between an innovator and an early adopter?
A) Early adopters are much the same as innovators except they, as a group, have higher average salaries and more education than do innovators.
B) Innovators are more risk adverse than are early adopters.
C) Innovators are extremely concerned with social appearance, while early adopters care much less about being accepted socially
D) Innovators are less socially active than are early adopters, who tend to be the true trendsetters of a society.
E) Innovators are more likely to have higher incomes and education levels and are more likely to accept risk than are early adopters.

Question

Quizplus · Accepted Answer

Innovators are typically characterized by their willingness to take risks and their higher levels of income and education, which distinguishes them from early adopters who are less risk-prone.

What Is the Primary Difference Between an Innovator and an Early