To achieve certain economies of scale when competing in many world markets, some companies use a standardized marketing strategy for their products which focuses on the commonalties and similarities found across various cultures, a perspective termed:
A) etic
B) epidemic
C) emic
D) pan- cultural
E) pandemic

Question

Quizplus · Accepted Answer

The term "etic" refers to an approach that emphasizes universal aspects and commonalities across cultures, which aligns with using a standardized marketing strategy in multiple world markets.

To Achieve Certain Economies of Scale When Competing in Many