Regardless of how much behavioural change is demanded by an innovation, all of the following tend to be factors which speed up the adoption of innovations EXCEPT:
A) low degree of complexity
B) lower cost than previous alternative
C) compatibility with consumers' lifestyles
D) trialability through free or "trial- size" samples of new products
E) consumers believe there will be more benefits in the new offer

Question

Quizplus · Accepted Answer

Lower cost than previous alternatives is not necessarily a factor that speeds up adoption, as adoption can be influenced by perceived value, benefits, and compatibility rather than just cost.

Regardless of How Much Behavioural Change Is Demanded by an Innovation