Companies today find that they must consider whether to market their products using the same marketing approach throughout the world, or develop a separate strategy for each culture. The perspective that each country is unique, has a national character of its own, a distinctive value system, and personality characteristics, is termed:
A) epidemic
B) emic
C) systemic
D) idiosyncratic
E) etic

Question

Quizplus · Accepted Answer

The emic perspective focuses on the unique aspects of each culture, emphasizing the distinct characteristics and values that differentiate one culture from another.

Companies Today Find That They Must Consider Whether to Market