Juan, a high school student in Montreal, likes McDonald's so much that he had a special pin made for him that says "I like McDonald's better than anyone." He is seen wearing this pin constantly. This is an example of:
A) unhealthy attachment
B) physiological needs
C) brand differentiation
D) consumer involvement
E) extremism

Question

Quizplus · Accepted Answer

This is an example of consumer involvement, as Juan is highly engaged and enthusiastic about the McDonald's brand, as evidenced by his custom pin and constant display of his preference.

Juan, a High School Student in Montreal, Likes McDonald's So