The concept that consumers buy certain products because they are instrumental to their attaining some more abstract end value is the central tenet of the:
A) cultural production system
B) hierarchy of product attributes
C) uses and gratifications model
D) cultural values systems
E) means- end chain model

Question

Quizplus · Accepted Answer

The means-end chain model suggests that consumers choose products based on the means (attributes) that help them achieve desired end values or goals.

The Concept That Consumers Buy Certain Products Because They Are