The visual elements of the print ad focussed on coffee beans and a cup of coffee, while the verbal message described the attributes of the brand of coffee. This is an example of framing.

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The question states that the visual elements of the print ad focused on coffee beans and a cup of coffee, while the verbal message described the attributes of the brand of coffee. This is an example of framing, which is a technique used to influence the way people think about something by presenting it in a certain way.

The Visual Elements of the Print Ad Focussed on Coffee