Justin is in charge of promoting a product that most of his customers perceive as a
low- involvement product. He created a TV ad and ran it over and over. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

Question

Quizplus · Accepted Answer

The mere exposure effect suggests that repeated exposure to a stimulus generally leads to increased liking, so Justin's strategy of repetition is likely to enhance positive perception rather than create a negative reaction.

Justin Is in Charge of Promoting a Product That Most