The tendency for consumers to like things, including products, simply because they are more familiar to them is called the:
A) barrier- to- entry effect
B) preference index
C) novelty wear- out effect
D) block screening effect
E) mere exposure effect

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.

The Tendency for Consumers to Like Things, Including Products, Simply