Two key characteristics of a source (such as an announcer or featured individual in an ad) for persuasive purposes in marketing communications are:
A) attractiveness and experience
B) familiarity and attractiveness
C) "Q" rating and believability
D) credibility and attractiveness
E) credibility and experience

Question

Quizplus · Accepted Answer

Credibility and attractiveness are crucial for persuasive communication in marketing, as credibility ensures the source is trustworthy and knowledgeable, while attractiveness can enhance the appeal and attention towards the message.

Two Key Characteristics of a Source (Such as an Announcer