Company Acme began to sell a digital camera called a Column to compete with Canon's digital cameras. In terms of comparative ads, what should be the strategy of both Acme and Canon?
A) Acme should avoid comparative ads, but Canon should use comparative ad
B) Acme should compare its camera with Canon's, but Canon should not use comparative ads.
C) Acme and Canon should form a partnership where they agree not to advertise to the same markets.
D) Both Cannon and Acme should use comparative ads.
E) Acme should avoid comparative ads, and so should Canon.

Question

Quizplus · Accepted Answer

Acme, as a new entrant, can benefit from comparing its product to a well-known brand like Canon to gain attention and credibility. Canon, being an established brand, may not need to engage in comparative advertising as it could inadvertently give more visibility to Acme.

Company Acme Began to Sell a Digital Camera Called a Column