One of the hypotheses offered recently to explain the sleeper effect is the hypothesis which emphasizes that memory must be selective owing to its limited capacity. Persuasion was enhanced because consumers had stronger memory connections with product information and weaker links to the unattractive source.
A) dissociative cue
B) source- message associative
C) availability- valence
D) finite theorem
E) cognitive imbalance

Question

Quizplus · Accepted Answer

The availability-valence hypothesis states that persuasion is enhanced when consumers have stronger memory connections with product information and weaker links to the unattractive source.

One of the Hypotheses Offered Recently to Explain the Sleeper