The view that consumers carefully gather, integrate, and weigh all the information available about a product before making a purchase decision is known as the:
A) interpretative perspective
B) rational perspective
C) integrated perspective
D) behavioural influence perspective
E) experiential perspective

Question

Quizplus · Accepted Answer

The rational perspective assumes that consumers are logical decision-makers who gather and analyze all available information before making a purchase decision.

The View That Consumers Carefully Gather, Integrate, and Weigh All