Consumers' belief that there is no significant difference among competing brands of the same product (e.g., paper towels, soaps) is referred to as:
A) non- distinctive positioning
B) promotional ineptness syndrome
C) brand generalization
D) attribute similarity cognate
E) brand parity

Question

Quizplus · Accepted Answer

Brand parity refers to the perception that there are no significant differences among competing brands in a product category, leading consumers to view them as interchangeable.

Consumers' Belief That There Is No Significant Difference Among Competing