When purchase decisions are made under conditions of low involvement, often the consumer's decision results from cues in the shopping environment, such as surprise sales, the way products are displayed, etc. This view of what affects consumer decisions is known as the:
A) behavioural influence perspective
B) interpretivist perspective
C) integrated perspective
D) rational perspective
E) experiential perspective

Question

Quizplus · Accepted Answer

The behavioral influence perspective suggests that consumer decisions are influenced by environmental cues and situational factors, such as product displays and sales promotions, especially under low involvement conditions.

When Purchase Decisions Are Made Under Conditions of Low Involvement