Coca- Cola would be an example of a(n) because it has come to characterize an entire category of soft drinks.
A) exemplar product
B) evoked product
C) heuristic product
D) inert product
E) criteria product

Question

Quizplus · Accepted Answer

Coca-Cola is an example of an exemplar product because it is a leading brand that represents and characterizes the entire category of soft drinks.

Coca- Cola Would Be an Example of A(n) Because It