Tristan conducts service and installation visits for a cable company. He uses an online system to access a client's history and updates the system with results from all interactions. This is an example of using ________ to be responsive and build loyalty.
A)business-level strategy
B)process reengineering
C)customer relationship management
D)self-managed work teams
E)total quality management

Question

Quizplus · Accepted Answer

This is an example of customer relationship management (CRM), which involves using technology and systems to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer service, building loyalty, and increasing responsiveness.

Tristan Conducts Service and Installation Visits for a Cable Company