________ is the length of time a campaign runs or the length of time that reach and frequency are measured.
Correct Answer:
Verified
Q81: What is a media plan, and what
Q82: An advertising scheduling technique characterized by alternate
Q83: Discuss the function and value of CPM
Q84: Describe the trends affecting media planning.
Q85: Initiated in 1960, _ broke out the
Q87: Buying the medium that reaches the most
Q88: _ opportunities are the extras a medium
Q89: List factors that changed the role of
Q90: _ refers to the ability of an
Q91: The media _ is responsible for supervising
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents