Assuming you're the media planner, which of the following would be part of the creative predispositions you'd consider?
A)Senior citizens want to buy bigger homes for less money.
B)You're a cell phone company that seeks to attract people via newspaper ads.
C)Teens are into radio in a different way than they're into print.
D)You have lots of copy so radio is your medium.
E)complementary colors and harmonics

Question

Quizplus · Accepted Answer

Creative predispositions refer to the audience's characteristics and preferences. Therefore, option C, which mentions a specific preference of a target audience (teens), is the only relevant choice among the options given. The other options refer to product features (B and D) or design elements (E) rather than audience preferences. Option A is also irrelevant since it refers to a broad generalization about a demographic group.

Assuming You're the Media Planner, Which of the Following Would