In their attempt to fine-tune cost efficiencies compared to more useful and targeted client prospects, researchers have tried to add:
A)a component to measure communication frequency.
B)a media vehicle element that allows for planner preferences.
C)a component to measure audience awareness.
D)reach and frequency measures.
E)a cost per 100 valuation.

Question

Quizplus · Accepted Answer

Researchers aim to measure audience awareness to better target client prospects and improve cost efficiencies.

In Their Attempt to Fine-Tune Cost Efficiencies Compared to More