Which of the following is NOT an appealing feature of cross-media buys for national advertisers?
A)provides extended reach
B)complementary nature of TV and magazines to reach segments of the general public
C)provides welcomed variety in advertising themes
D)allows for creative executions
E)annoys heavy users of other media

Question

Quizplus · Accepted Answer

Annoying heavy users of other media is not an appealing feature of cross-media buys for national advertisers. The other options all demonstrate the benefits of cross-media buys such as extended reach, complementary nature of different media, variety in advertising themes, and the ability to create different creative executions.

Which of the Following Is NOT an Appealing Feature of Cross-Media