When comparing the resources a company has at its disposal, the capacity to innovate or a positive reputation, both of which are intangible, would be an inferior source of capabilities and core competencies than tangible resources such as copyrights, patents, and the ability to generate funds.

Question

Quizplus · Accepted Answer

Intangible resources like innovation capacity and reputation can be superior sources of capabilities and core competencies because they are often unique, difficult to replicate, and can provide sustainable competitive advantages.

When Comparing the Resources a Company Has at Its Disposal