The Mars acquisition of the Wrigley assets was part of its related constrained diversification and added market share to the Mars/Wrigley integrated firm.It allowed Mars to gain __________ because it could sell its products above the market level or reduce its costs below the market level.
A) multipoint competition
B) virtual integration
C) market power
D) vertical integration

Question

Quizplus · Accepted Answer

Market power refers to the ability of a firm to influence the price of its products or services in the market, which can be achieved by selling products above the market level or reducing costs below the market level.

The Mars Acquisition of the Wrigley Assets Was Part of Its