_____ involves an organization granting the right to use its brand name, products, and processes to other organizations in exchange for an upfront payment and a percentage of revenues generated by the other organizations.
A) Differentiation
B) Positioning
C) Brand essence
D) Franchising
E) Comparative scaling

Question

Quizplus · Accepted Answer

Franchising is a business model where an organization (franchisor) grants the rights to use its brand name, products, and processes to another party (franchisee) in exchange for an upfront fee and a percentage of the revenues generated by the franchisee.

_____ Involves an Organization Granting the Right to Use Its