Roomz, a mid-range hotel, used to provide only food and accommodation facilities. It soon realized that most of its customers are foreign tourists who constantly ask for directions and advice on places to visit. The hotel then decided to start a travel desk which would help tourists select and visit places of historical and cultural significance. This is an example of a(n) _____ strategy.
A) marked
B) pre-termed
C) intended
D) realized
E) emergent

Question

Quizplus · Accepted Answer

An emergent strategy is one that develops over time in response to an organization's environment and unforeseen opportunities or challenges. Roomz's decision to start a travel desk in response to customer needs is an example of an emergent strategy.

Roomz, a Mid-Range Hotel, Used to Provide Only Food and Accommodation