A _____ advantage exists when making the initial move into a market allows a firm to establish a dominant position that other firms struggle to overcome.
A) co-opetitive
B) bricolage
C) first mover
D) hypercompetitive
E) blue ocean

Question

Quizplus · Accepted Answer

A first mover advantage exists when a firm is the first to enter a market, allowing it to establish a strong position that can be difficult for later entrants to challenge.

A _____ Advantage Exists When Making the Initial Move into a Market