Question 1

Products such as Yoplait's Go-GURT®portable low-fat yogurt in a tube demonstrate the importance of the ________ of packaging.

Accepted Answer

Go-GURT®'s tube packaging highlights the functional benefits by making yogurt portable and easy to consume on-the-go, which enhances convenience for the consumer.

Question 2

Hot-Can Café Latte coffee comes in single-serving, self-heating containers. Not only does this benefit people on the go, it is a popular product with backpackers and hunters because they can still have hot coffee when there is no electricity - no heat source necessary! This demonstrates which benefit of good packaging?

Accepted Answer

The self-heating feature of the packaging provides a functional benefit by allowing consumers to enjoy hot coffee without needing an external heat source.

Question 3

Which of the following statements about perceptual benefits conveyed by a product's packaging and labeling is false?

Accepted Answer

Legal requirements for information conveyance are not considered perceptual benefits; they are regulatory necessities. Perceptual benefits are more about how packaging and labeling influence consumer perception and brand image.

Question 4

Customer value can assume numerous forms. For Pez Candy, Inc., customer value manifests itself in the form of

Accepted Answer

Character candy dispensers are a unique and collectible aspect of Pez Candy, Inc., providing added value to customers beyond just the candy itself.

Question 5

Any container in which a product is offered for sale and on which information is communicated is referred to as

Accepted Answer

Packaging is the container in which a product is offered for sale and on which information is communicated.

Question 6

Packaging is

Accepted Answer

Packaging refers to any container in which a product is offered for sale and on which label information is communicated.

Question 7

Directions on how and when to use a product and information about the source and composition of a product that appear on packaging labels provide what kind of benefits?

Accepted Answer

Packaging labels provide communication benefits by conveying important information about the product's use, source, and composition to the consumer.

Question 8

When they were first introduced, peel-back aluminum seals were seen as a great alternative to using a traditional can opener to open cans because many people sliced their fingers with can openers. As soon as the technology became widely available, many manufacturers switched to this safer, more flexible seal. This packaging innovation added a

Accepted Answer

The peel-back aluminum seals provided a functional benefit by making it easier and safer to open cans without the need for a can opener.

Question 9

The central element of the marketing strategy for Pez Candy, Inc., is the

Accepted Answer

The central element of Pez Candy's marketing strategy is the dispenser, which is iconic and collectible, making it a key differentiator and attraction for consumers.

Question 10

To better connect with its customers by providing functional and aesthetic design features, Kraft did what with its Chips Ahoy! cookies?

Accepted Answer

Kraft created a patented resealable opening in the bag for easy access and to maintain freshness, which is a functional and aesthetic design feature aimed at better connecting with customers.

Question 11

The belief that products originating from one country would be of better or worse quality than the products from another country illustrates the ________ benefits that packaging information can provide.

Accepted Answer

This belief is an example of perceptual benefits, as it relates to the perception or image of quality associated with the country of origin, rather than any tangible or functional attributes of the product itself.

Question 12

Packaging that provides convenience, product quality, protection, or easy storage offers what kind of benefits?

Accepted Answer

Functional benefits refer to the practical aspects of packaging, such as convenience, protection, and storage, which enhance the usability and preservation of the product.

Question 13

The three main benefits packaging provides to manufacturers, retailers, and consumers include which of these?

Accepted Answer

The answer of The three main benefits packaging provides to...

Question 14

The Reynolds Wrap aluminum foil box has two side tabs that say "Press Here to Lock Roll" to keep the roll of foil in place during use. This demonstrates which elements of good packaging?

Accepted Answer

The side tabs provide functional benefits by keeping the roll in place, and communication benefits by instructing the user on how to use the feature.

Question 15

Pez was originally sold in Europe as ________ in plain headless dispensers.

Accepted Answer

The answer of Pez was originally sold in Europe as...

Question 16

Which of these is one of the four key challenges that package and label designers face?

Accepted Answer

The answer of Which of these is one of the...

Question 17

The communication aspect of packaging on a can of Campbell's soup would most likely be of the greatest benefit to

Accepted Answer

The communication aspect of packaging, such as nutritional information and ingredient lists, is particularly beneficial for people with dietary restrictions who need to know what is in the product to ensure it meets their dietary needs.

Question 18

An integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients is referred to as

Accepted Answer

A label provides essential information about the product, including its identity, origin, usage instructions, and contents.

Question 19

Which of these statements regarding labels is most accurate?

Accepted Answer

Labels are important as they often serve as the first point of contact between the consumer and the product, and they can be costly due to their role in marketing and compliance.

Question 20

Product packaging likethe Pringles cylindrical package that minimizes breakage provides

Accepted Answer

The Pringles cylindrical package is designed to protect the product and minimize breakage, which is a functional benefit.

Quiz 11: Managing Successful Products, Services, and Brands