Marketers may engage in value pricing, which is the practice of simultaneously ________ while maintaining or decreasing price.
A) promoting specific product and service benefits
B) increasing product and service benefits
C) decreasing profit
D) analyzing benefits
E) decreasing cost

Question

Quizplus · Accepted Answer

Value pricing involves increasing product and service benefits while maintaining or decreasing the price to enhance perceived value to the customer.

Marketers May Engage in Value Pricing, Which Is the Practice