To increase value, marketers may ________, decrease price, or do both.
A) decrease promotion
B) increase benefits
C) decrease distribution
D) increase advertising
E) allow the perceived value of the item to increase as it matures in the life cycle

Question

Quizplus · Accepted Answer

Increasing benefits enhances the perceived value of a product, making it more attractive to consumers without changing the price.

To Increase Value, Marketers May ________, Decrease Price, or Do