The horizontal dimension of the retail positioning matrix is
A) market growth.
B) value added.
C) relative market share.
D) retail sales.
E) stage in the retail life cycle.

Question

Quizplus · Accepted Answer

The horizontal dimension of the retail positioning matrix is "value added," which refers to the additional benefits or services provided by a retailer to differentiate itself from competitors.

The Horizontal Dimension of the Retail Positioning Matrix Is