The vertical dimension of the retail positioning matrix is
A) depth of product line.
B) relative market share.
C) retail sales.
D) breadth of product line.
E) stage in the retail life cycle.

Question

Quizplus · Accepted Answer

The vertical dimension of the retail positioning matrix is the breadth of product line, which refers to the variety of different product lines a retailer offers.

The Vertical Dimension of the Retail Positioning Matrix Is