An e-mailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?
A) news release
B) public trade announcement
C) lobbying
D) news conference
E) event management

Question

Quizplus · Accepted Answer

A news release is a written or recorded communication directed at members of the news media for the purpose of announcing something newsworthy, such as Bayer's intention to sell its household insecticide business.

An E-Mailed Announcement That Was Sent to Members of the Business