A trade promotion that involves paying retailers for financing costs or financial losses associated with consumer sales promotions is referred to as a
A) finance allowance.
B) promotional allowance.
C) merchandise allowance.
D) slotting fee.
E) failure fee.

Question

Quizplus · Accepted Answer

A finance allowance is a trade promotion where manufacturers compensate retailers for the financial costs or losses incurred due to consumer sales promotions.

A Trade Promotion That Involves Paying Retailers for Financing Costs