Which of these is one of three common trade-oriented sales approaches are targeted uniquely to wholesalers, retailers, and distributors?
A) reminder advertising
B) cooperative advertising
C) pioneering advertising
D) competitive advertising
E) comparative advertising

Question

Quizplus · Accepted Answer

Cooperative advertising is a trade-oriented sales approach where manufacturers and retailers share the cost of advertising to promote the manufacturer's products, targeting wholesalers, retailers, and distributors.

Which of These Is One of Three Common Trade-Oriented Sales