After the release of the movie E.T., sales of Hershey's Reese's Pieces soared while Mars, the makers of M&M'S, regretted not permitting its product to be used in the film. The use of Reese's Pieces in the movie is an example of
A) product continuity.
B) subsidized advertising.
C) subliminal direction.
D) showrooming.
E) product placement.

Question

Quizplus · Accepted Answer

The use of Reese's Pieces in the movie E.T. is an example of product placement, where a brand or product is strategically placed in a film or television show to increase its visibility and promote sales.

After the Release of the Movie E