One disadvantage of using magazines as an advertising medium is
A) the need to craft a simplistic message.
B) the long lead time needed to place an ad.
C) the perishable message.
D) the unproven nature of its effectiveness.
E) the lack of full-color, quality materials.

Question

Quizplus · Accepted Answer

Magazines typically require a long lead time for ad placement due to their production schedules, which can be a disadvantage for advertisers needing to respond quickly to market changes.

One Disadvantage of Using Magazines as an Advertising Medium Is