One of the disadvantages associated with television as an advertising medium is that it
A) has a short exposure time.
B) cannot target specific audiences.
C) must use print for effect.
D) has a limited amount of advertising time available.
E) is not effective for conveying simple messages.

Question

Quizplus · Accepted Answer

Television advertisements typically have a short exposure time because they are brief and viewers may not have the opportunity to see them repeatedly, unlike print or online ads.

One of the Disadvantages Associated with Television as an Advertising