Advertising studies indicate that with repeated exposure to advertisements consumers respond more favorably to
A) marketing channels.
B) brand extensions.
C) services from small provides.
D) complex ideas.
E) fad products.

Question

Quizplus · Accepted Answer

Repeated exposure to advertisements often leads to increased familiarity and positive attitudes towards brand extensions, as consumers become more comfortable and trusting of the brand's new offerings.

Advertising Studies Indicate That with Repeated Exposure to Advertisements Consumers