The average number of times a person in the target audience is exposed to an advertisement is referred to as
A) the exposure rate.
B) GRPs.
C) frequency.
D) the coverage rate.
E) CPM.
Correct Answer:
Verified
Q104: Suppose the cost of a full-page color
Q105: Q106: A local television station reported that one-fifth Q107: Suppose the cost of a full-page color Q108: One of the most common measures in Q110: Advertising studies indicate that with repeated exposure Q111: The acronym that stands for the cost Q112: With respect to advertising, CPM is defined Q113: One of the most common measures in Q114: Because consumers often do not pay close
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