The actions taken during the evaluation phase of the strategic marketing process include comparing results with plans to identify deviations and
A) starting the planning process anew.
B) executing the marketing program.
C) tracking sales and revenues and comparing with competitors.
D) developing the budget by estimating revenues, expenses, and profits.
E) exploiting positive deviations and correcting negative ones.

Question

Quizplus · Accepted Answer

During the evaluation phase, the focus is on assessing performance by comparing actual results with planned objectives. Positive deviations are exploited to enhance success, while negative deviations are corrected to improve future outcomes.

The Actions Taken During the Evaluation Phase of the Strategic