Those characteristics of a product that make it superior to competitive substitutes are
A) core benefit propositions.
B) marketing mix elements.
C) points of difference.
D) marketing attributes.
E) product protocols.
Correct Answer:
Verified
Q256: Q257: All of the following form the foundation Q258: Taking stock of where the firm or Q259: An effective summary tool for an organization's Q260: Step 2 in the planning phase of Q262: Points of difference refer to Q263: The _ element of the marketing mix Q264: The _ element of the marketing mix
A) the fundamental,
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