Taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and the external forces and trends affecting it is
A) tactical planning.
B) market planning.
C) goal setting.
D) environmental scanning.
E) situation analysis.

Question

Quizplus · Accepted Answer

Situation analysis involves assessing the current state of a firm or product, its past performance, and future direction in the context of marketing plans and external factors.

Taking Stock of Where the Firm or Product Has Been