A geographical sales organization would not be the best structure if
A) a firm is trying to reduce duplication of selling effort.
B) a firm is trying to minimize travel time.
C) a firm's products or customers require specialized knowledge.
D) different buyers have similar needs.
E) there is a need to increase the number of salespersons in the salesforce.

Question

Quizplus · Accepted Answer

A geographical sales organization is not ideal when products or customers require specialized knowledge, as it focuses on regions rather than product or customer expertise.

A Geographical Sales Organization Would Not Be the Best Structure