The four generic business strategies involve combinations of ________ and an emphasis on costs versus product differentiation.
A) organizational structure
B) degree of geographical distribution
C) investment in research and development
D) relative number of products in a product line
E) competitive scope or the breadth of the target markets

Question

Quizplus · Accepted Answer

The four generic business strategies are cost leadership, differentiation, cost focus, and differentiation focus, which involve combinations of competitive scope (broad or narrow target markets) and an emphasis on costs versus product differentiation.

The Four Generic Business Strategies Involve Combinations of ________ and an Emphasis