________ consider what products and services to keep, add, and delete in the future using a portfolio analysis, present new marketing initiatives, and address marketing organization topics.
A) Marketing tactics
B) Marketing strategies
C) Generic marketing strategies
D) Short-term marketing plans
E) Long-range marketing plans

Question

Quizplus · Accepted Answer

Long-range marketing plans involve strategic decisions about the future direction of a company's marketing efforts, including portfolio analysis, new initiatives, and organizational considerations.

________ Consider What Products and Services to Keep, Add, and Delete