Question 1

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box D refers to which type of strategy?

Accepted Answer

The dual adaptation strategy involves adapting both the product and its promotion to suit the preferences and needs of different global markets.

Question 2

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box B refers to which type of strategy?

Accepted Answer

The answer of  Figure 7-5
-Global companies have five strategies...

Question 3

Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries. For example, Nescafé generally emphasizes the taste, aroma, and warmth of shared moments in its advertising around the world. However, in Thailand, Nescafé is advertised as a way to relax from the pressures of daily life. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

This is an example of dual adaptation, where both the product and its promotion are adapted to meet the preferences and needs of different markets.

Question 4

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

Product invention is the development of a completely new product that has not existed before. In this case, Stanley Black & Decker developed the Snake Light flexible flashlight, which is a new type of portable lighting product.

Question 5

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box E refers to which type of strategy?

Accepted Answer

The answer of  Figure 7-5
-Global companies have five strategies...

Question 6

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

This is an example of product extension, where the same product is sold in multiple countries without significant changes, as customers use it in the same way globally.

Question 7

Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

Accepted Answer

A country's stage of economic development influences the infrastructure and resources available for distribution, affecting the quality and availability of retailers, wholesalers, and facilities.

Question 8

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

This is an example of product extension, where the same product is sold in the same form across different countries without any changes.

Question 9

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Accepted Answer

The step that moves the product from one country to another involves the "channels between nations," which handle the international transportation and logistics.

Question 10

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Accepted Answer

Product adaptation involves altering a product to meet local conditions or preferences in a specific market.

Question 11

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

Accepted Answer

Channels between nations are necessary for global distribution to move products from one country to another, in addition to the distribution channels within each foreign nation.

Question 12

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

Accepted Answer

Exxon adapts its gasoline blends for different countries based on climate, which is an example of product adaptation.

Question 13

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Accepted Answer

The answer of Global companies have five strategies for matching...

Question 14

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

Product adaptation involves modifying an existing product to meet the tastes and preferences of a specific market, as KFC did with its coleslaw in Japan.

Question 15

Alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

Product adaptation involves modifying an existing product to meet the needs or preferences of a specific market, such as removing alcohol from Listerine to cater to Muslim countries where alcohol is forbidden.

Question 16

Golden Beauty is a brand of sun-care products. Its advertising features dark tanning for northern Europeans, skin protection to avoid wrinkles among Latin Europeans, and beautiful skin for Europeans living along the Mediterranean Sea, even though the products are the same. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

This is an example of message adaptation, where the same product is marketed with different messages tailored to different cultural or regional preferences.

Question 17

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box C refers to which type of strategy?

Accepted Answer

The answer of  Figure 7-5
-Global companies have five strategies...

Question 18

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

The answer of KFC has created many offerings for its...

Question 19

As a general rule, ________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Accepted Answer

Product extension works best when the target market is similar across different countries and cultures, as it involves selling the same product without significant changes.

Question 20

Figure 7-5
-Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?

Accepted Answer

The product extension strategy involves selling the same product in other countries without any changes, which is typically represented in Box A of such diagrams.

Quiz 7: Understanding and Reaching Global Consumers and Markets

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box D refers to which type of strategy?

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box B refers to which type of strategy?

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box E refers to which type of strategy?

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Global companies have five strategies for matching products and their promotion efforts to global markets. Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product and promotion strategy?

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known as

Global companies have five strategies for matching products and their promotion efforts to global markets. Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy?

Alcohol-free Listerine Zero is popular in Muslim countries where alcohol is forbidden. This is an example of which type of global marketing product and promotion strategy?

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box C refers to which type of strategy?

KFC has created many offerings for its menus in China to appeal to local tastes, including the "Dragon Twister," which is a chicken wrap with Peking-duck sauce. This is an example of which type of global marketing product and promotion strategy?

As a general rule, ________ seems to work best when the consumer target market for the product is alike across countries and cultures-that is, consumers share the same desires, needs, and use for the product.

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets. According to Figure 7-5 above, Box A refers to which type of strategy?